Gentrify Horrifies the Property World

A new search website, Gentrify, is both horrifying and amusing the property world with its mashup of property search, Google Maps and parody of middle class neighbourhood must-haves.

The homepage loads with the following invitation for property hunters:

“Tired of stepping over homeless people on your way to bikram? Jonesing for a Yacon Root smoothie? Gentrify (San Francisco edition) helps the elite urban bourgeois find their natural habitats.”

With search categories like Yoga, Gluten Free, Psychiatrist, Buddhist Temples, Cannabis Clinics, Acupuncture, Cosmetic Surgeons, Farmers Market, Sushi Bars and Home Décor, it certainly knows its target market well.

Given the amount of blogging about it this week not everyone in the property world has a sense of humour.

As Agent Genius put it, “Terribleness aside, the concept of a city map mashup of this magnitude is very cool”.

Gentrify was created for Rails Rumble ’08.

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