realestateview.com.au (Updated 9/2008)

realestateview.com.au is Australia’s 4th largest property portal site, primarily focusing on the Victorian real estate market.

Founded in 2001, realestateview.com.au is a joint venture between the Real Estate Institute of Victoria and leading Victorian real estate agents.

realestateview.com.au focuses primarily on advertising Victorian properties but also offers other property related internet services for agents such as research data and a multi-loading system that allows agents to upload their data once and have it distributed to a number of the major independent portals.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press

Ownership

Realestateview is a joint venture between the Real Estate Institute of Victoria Ltd (REIV) and some of Victoria’s leading real estate agencies. As at May 2007, The REIV holds a 69.7 % share of Realestateview, with the remaining shares owned by Victorian and national real estate agencies. 

The Victorian agencies with ownership in realestateview.com.au are believed to be Collins Simms, Barry Plant Doherty, Buxton Real Estate, and Bennison Mackinnon Real Estate.

Market Position

Realestateview is fourth in the Australian residential property portal market as per Nielsen Netratings (August 2008)

Key Measurements
(as at August 2008)

• Over 600 real estate offices subscribing
• 40,000 properties for rent and for sale on the site
• 311,877 unique visitors each month (Nielsen Netratings)
• 9 million page impressions (Nielsen Netratings)

Market Coverage

All states of Australia except WA – the site redirects you to REIWA.com.au.

Analysis of the site shows that the majority of listings and agents are from Victoria.

Advertising Model

Realestateview operates an all-you-can-eat subscription model, much the same as realestate.com.au and domain.com.au. This means that an agent office purchases a subscription and can then list as many properties as they want for one flat subscription price each month.

In addition to standard listings, agents can buy featured positions at the top of a suburb.

Realestateview also sells display advertising to agents and third parties.

Financials

To be completed

Site Sections

The key sections of the website are:

• Homes for sale
• Homes for rent
• Commercial property for sale and lease
• Rural property for sale and rent
• Businesses for sale
• Propery data - consumer and industry reports
• Finance

Technology

Realestateview features a unique virtual mapping service that enables buyers to locate properties and identify sought-after facilities in the surrounding area such as schools, transport, shops and restaurants.

In addition to traditional search and display capabilities, consumers are able to have properties sent to their mobiles and can find local facilities and amenities in the area they are searching via an interesting virtual mapping tool.

Key Management

The key management are:

• Neil Laws – Chairman
• Enzo Raimondo – REIV Representative
•  Trevor Booth - REIV Representative
• John Piccolo - REIV Representative
• Richard Henderson – Independent Representative
• Petra Sprekos – General Manager
• Misty O’Connell-Lever - Vic State Manager

History

The site was launched in May 2001, to offer industry-owned competition to the major independent portals. Initially the site focused on Victorian properties and went head to head with realestate.com.au and domain.com.au. While initial progress was strong, the site failed to overtake both realestate.com.au and domain.com.au in the Victorian market.

Over the years, realestateview.com.au has been rumoured to be involved with discussions with the Real Estate Institutes in other states however a true national site driven by the Real Estate Institutes has yet to come to fruition. realestateview.com.au now offers residential and commercial properties for sale and rent across all states of Australia except WA.

Over the last couple of years, realestateview.com.au has also entered the data market and now provides data reports to consumers as well as the industry.

Recent Press

No links to recent press releases

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