realestatecommercial.com.au (Updated 9/2008)

realestatecommercial.com.au is the latest entry into the Australian commercial property portal market place. Launched in July 2008, the site is already gaining traction with 200+ agents using the site (although it is not clear how many are paying for the service).

However it has a long way to go to compete against the clear market leader, realcommercial.com.au – owned and operated by the REA Group, and second place, commercialrealestate.com.au.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

realestatecommercial.com.au is an Australian owned commercial real estate portal website operated by Real Estate Commercial Pty Ltd under licence from HOL Holdings Pty Ltd.

The realestatecommercial domain name has also been acquired for various other countries such as Canada, UK, India, China and many more countries including the domain name www.realestatecommercial.asia

Market Position

realestatecommercial.com.au is Australia’s newest commercial real estate website having launched in July 2008.

Key Measurements
(as at September 2008)

• 210 commercial real estate offices subscribing
• 6,000 properties for rent and for sale on the site
• 6,000 unique visitors each month (self reported)
• 36,000 page impressions (self report)

Market Coverage

Australia wide coverage

The company has aspirations for global coverage with the realestatecommercial domain name being acquired for various other countries such as Canada, UK, India, China and many more countries including the domain name www.realestatecommercial.asia

Advertising Model

A portal website for licenced real estate agents throughout Australia with various subscription levels depending on the amount of listings.

Additional revenue is derived from 3rd party advertising banners and advertisements and real estate office advertising.

No private listings are allowed on the website.

Financials

A privately owned company although due to early stage revenues are expected to be negligiable.

Site Sections

The key sections of the website are:

• Commercial properties for sale
• Commercial properties for lease
• Businesses for sale
• Real estate agent directory
• Agent focus
• Salesperson focus

Technology

The website loads properties mainly through external XML feeds with a back end listing system for smaller companies

Key Management

The key management are:

• Russell Robertson – Managing Director
• Warwick Richards – Sales Manager
• Craig Robertson – Marketing Manager

History

realestatecommercial.com.au commenced operation early in July 2008 after trialling a BETA site for 6 months with the assistance of local commercial real estate agents.

The website has grown by 137% in its initial 2 months and now has over 6,000 commercial listings Australia wide.

The website is expected to have over 10,000 commercial listings by its official launch date in January 2009.

Recent Press

No links to recent press releases

Information Sources

Management Interview
Site Review

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