Traffic to UK Property Portal Sites (July 2008)
September 3, 2008 by Simon Baker
The July 2008 ComScore numbers for Unique Visitors to UK property portal sites shows that rightmove.co.uk continues to be the most popular site in the UK as it has been for many a year.
What is interesting is that the propertyfinder network (propertyfinder.com, hotproperty.co.uk, and ukpropertyshop.co.uk) reaches a combined (de-duplicated) audience of 1.6m – and ahead of findaproperty.co.uk and primelocation.com. If you break the propertyfinder.com network into its 3 sites – then propertfinder.com had 1.2m UV’s, ukpropertyshop.co.uk had 436k UV’s, and hotproperty.co.uk 315k UV’s.
Anyway you cut it, the “big 4″ continue to have the lions share of the UK online real estate market as they have for the last 5+ years. We hear much about new entrants and the free to list, pay to upgrade model, however these site still struggle to match the big 4 in traffic no matter how much they spend on marketing.
Now some of the sites will contest the figures are being wrong and from my time with the REA Group (owners of the Propertyfinder Network), the internal Nielsen NetRatings numbers were always higher, however, putting the absolute numbers to one side and just focusing on the relative numbers, it is clear that the big 4 are entrenched at the top of the rankings and this is very unlikely to change.
| Site | UV’s |
| rightmove.co.uk | 2,606 |
| Propertyfinder Network | 1,625 |
| findaproperty.co.uk | 1,344 |
| primelocation.com | 1,015 |
| thinkproperty.co.uk | 662 |
| nestoria.co.uk | 481 |
| homesandproperty.co.uk | 386 |
| homesonview.co.uk | 334 |
| ourproperty.co.uk | 299 |
| globrix.com | 275 |
| houseprices.co.uk | 258 |
| fish4homes.co.uk | 246 |
| email4property.co.uk | 218 |
| smartnewhomes.co.uk | 213 |
Souce: ComScore Media Metrix – July 2008
- Traffic to UK Property Portal Sites (Aug 2008)
The ComScore roperasdnumbers are out for August 2008 and all sites are down month on month and more importantly year on year. rightmove.co.uk continues to be the stand out leader in the market with 2.4m UV's with findaproperty.co.uk in second place and propertyfinder.com in 3rd place. However, a couple of trends are emerging. Firstly, even through the overall market for online UK property search is down, rightmove is down more than the market. The second, more interesting trend is the rise of the young turks - headed by nestoria.co.uk. Read on for more ... ...
- Traffic to UK Property Portal Sites (Sep 2008)
The ComScore numbers are out for September 2008. propertyfinder.com and zoopla.co.uk were the big winners with propertyfinder.com moving back into second place with findaproperty.com slipping to third place and zoopla.co.uk increasing traffic by 32% month on month. The big losers were primelocation.com that slipped futher behind big broter findaproperty.com and propertyfinder.com, thinkproperty.com that slipped 20% and the much hyped globrix.com that also slipped 21% and is now the 17th most visited property portal site in the UK....
- Traffic to Australian Property Portal Sites (Aug 2008)
Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008. The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the number 2 player in the market, domain.com.au that had only 1.9m unique browsers. Read on for other observations and more information ... ...
- UK Portals Battle for Decreasing Traffic
Internet traffic analyst, comScore has released November figures for the UK. These will be a Christmas present for some, and a source of discontent for others, as the race to claim the overall top spot for 2008 reaches its final stages, and overall real estate web traffic declines....
- zoopla.co.uk Grows 25% in July
A statement from UK property portal and property information website, zoopla.co.uk, reveals that their audience growth figures for July were 25 percent higher than June. ...
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Simon,
Your post is timely, the latest data for New Zealand for Nielsen was available today. I prefer to utilise the domestic traffic stats when comparing sites as international traffic can significantly impact our relatively small population base.
Unique Browsers – Month of August 2008
#1 trade me property 616,016
#2 realestate.co.nz 181,213
#3 allrealestate.co.nz 112,959
#4 open2view.co.nz 86,656
#5 nzherald property 51,201
The unique power and reach of trade me as the e-bay of NZ does somewhat distort the figures.
I’ve found comScore’s figures to be quite reliable. They are consistently about 30% lower than the true values but the variance between all sites is less than 10%.
I’ve been told that Nielsen NetRatings is not very reliable in the UK due to a very small sample size although I don’t have any personal experience.
[...] you know that they continue to dominate the UK market with more visitors than any other site (Click here for related article) – therefore an agent is likely to pay something and get significantly more leads than paying [...]