Traffic to Australian Property Portal Sites (Aug 2008)
September 9, 2008 by Simon Baker
Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008.
The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the number 2 player in the market, domain.com.au that had only 1.9m unique browsers.
71% of people looking at the Australian real estate market at least looked at realestate.com.au while 32% at least looked at domain.com.au. Note: browsers of the real estate category do look at more than one site.
| Unique Visitors | Aug-08 |
| Market Aggregate | 5,931,073 |
| realestate.com.au | 4,201,057 |
| domain.com.au | 1,888,123 |
| homehound.com.au | 427,251 |
| realestateview.com.au | 311,877 |
| reiwa.com | 153,953 |
| property.com.au | 45,840 |
| justlisted.com.au | 22,217 |
| aussiehome.com.au | 14,600 |
| propertyfinda.com.au | 9,744 |
| realestate.ozfreeonline.com | 8,940 |
| domainprestige.com.au | 4,971 |
| propertyguide.com.au | 4,930 |
What is also interesting is that myhome.com.au ceased being measured by NetRatings in August and reported only 129,000 unique browsers in July.
Some other interesting facts are:
- realestate.com.au browers have a higher frequency of visit to their site with 3.2 times per month vs 2.8 for second place reiwa.com (domain.com.au was 2.4)
- Each realestate.com.au browser spent an average of 31 minutes on their site during the month, closely followed by reiwa.com with 28 minutes (domain.com.au was 18 minutes)
- realestate.com.au delivered 528 million page impressions compared to 156 million for domain.com.au
When we look at the year on year movement in the numbers, realestate.com.au had a slight increase of 6% while domain.com.au had a slight decrease of 6%. The more interesting observations are that homehound.com.au has doubled its traffic probably at the cost of myhome.com.au which decreased in traffic by 67% over the course of the year. (Note: traffic for myhome.com.au i August 08 is actually actuals from July 08 as they have ceased to be measured.)
| Name | Aug-08 | Aug-07 | % Change |
| realestate.com.au | 4,201,057 | 3,978,991 | 6% |
| domain.com.au | 1,888,123 | 2,012,691 | -6% |
| homehound.com.au | 427,251 | 212,705 | 101% |
| realestateview.com.au | 311,877 | ||
| reiwa.com | 153,953 | ||
| myhome.com.au | 128,858 | 385,639 | -67% |
| property.com.au | 45,840 | ||
| justlisted.com.au | 22,217 | 14,152 | 57% |
NetRatings is always a good comparative measure of site performance as each site is tagged and only the actually traffic data is reported. If a site is not tagged, then it is not reported and there is no reliance on the less accurate panel data method used by other traffic measurement services.
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- Traffic to UK Property Portal Sites (Aug 2008)
The ComScore roperasdnumbers are out for August 2008 and all sites are down month on month and more importantly year on year. rightmove.co.uk continues to be the stand out leader in the market with 2.4m UV's with findaproperty.co.uk in second place and propertyfinder.com in 3rd place. However, a couple of trends are emerging. Firstly, even through the overall market for online UK property search is down, rightmove is down more than the market. The second, more interesting trend is the rise of the young turks - headed by nestoria.co.uk. Read on for more ... ...
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- Australian Online Residential Property Ad Market
The Australian online residential real estate market is dominated by one player - realestate.com.au. Since 2000, realestate.com.au has been the most popular site in the country with domain.com.au consistently in second place. This posting provides an overview of the Australian market including an estimate of the size of the market as well as an overview of the top players. Read on for more ... ...
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